Facebook calls it an authentic way to connect with fans and followers. It will also help these people to respond more quickly and easily via the dedicated app.įacebook Mentions also shows a timeline of posts that reference the particular user. This August, Facebook updated the app with a new feature called Live, a live video feature that shows up in your News Feed if a celebrity you follow decides to stream.įor Facebook, it means the possibility of its users - verified or not - interacting with the social network even more than they already do. When Facebook first introduced the Mentions app in July 2014, the app was squarely aimed at celebrities.įor instance, if a Facebook user tags The Rock in a status update, he will be notified about it in the Mentions app, so he can potentially respond. Verified Facebook users interested in using Mentions must fill out an online form before they can download and use the app. Previously, Facebook only allowed certain celebrities such as actors, musicians and athletes access to the app, which makes it easier for them not only to keep track of what fans are saying but also interact with them with features like live video. Journalists, in particular, have another platform where they can report from the scene using Live, or host Q&As. Journalists and bloggers, who aren’t quite as high-profile as Serena Williams, now have the opportunity to further engage with followers on the social network. We wanted to make Facebook a better experience for journalists whether it is used for newsgathering or better connecting with their readers or to drive distribution to their content, he said.
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